The Guide: Sandhill’s Stock Show & Rodeo

Sandhills Stock Show & Rodeo

Sandhills Stock Show & Rodeo

Check off an item on your bucket list by attending the first major rodeo of the year, the Sandhills Stock Show & Rodeo!

This annual event will take place at the Ector County Coliseum and will run from January 4-13, 2024.  The Sandhills Stock Show & Rodeo serves as the kickoff of the new year for the Texas stock show circuit and rodeo season.

This rodeo season welcomes back eleven times PRCA Bullfighter of the Year, Dusty Tuckness. Entertaining the crowd, will be Justin Rumford, who has been the 10-times Clown of the Year.  12-time PRCA Announcer of the Year, Randy Corley, will be the voice of the Sandhills Stock Show & Rodeo. You can also shop from vendors that vary from fashion items, riding and roping accessories, and souvenirs to take back home.

Sandhills Stock Show & Rodeo

Top Things To Know: 

  • This event started off as a stock show, quickly growing into a premiere horse show in 1940, and by 1955 welcomed professional rodeo cowboys and cowgirls to compete for top honors.
  • The Sandhills Stock Show & Rodeo is the only Junior Livestock Show in the state of Texas which is exclusively for Hereford Cattle.
  • The Sandhills Stock Show & Rodeo is a Professional Rodeo Cowboy Association qualifier
  • The Junior Lamb Show is unique in exhibiting only Fine Wool Lambs.
  • The Sandhill Stock Show & Rodeo has taken place since the 1930's


  • Saturdays (Jan. 6 & 13) Pink Night - Cancer Awareness Night
  • Thursday (Jan. 11) Purple Night - Christian Youth Night
  • Friday (Jan. 12) Blue Night - Ford Night
Jon Wolfe at the Ector County Coliseum for the Sandhills Stock Show & Rodeo



Get ready to unwind and dance the night away on January 12 with Jon Wolfe. The best introduction to Jon Wolfe is the basic yet not so simple fact that he’s a country singer and songwriter. Country music, as it was, is and always should be, with boots firmly standing on the bedrock of tradition and an eye focused on taking it into the future. And that, as any fan of true country knows, is no simple proposition.

More about country artist, Jon Wolfe.  or check out his new music here. 

Curbside Bistro


Keith's Hamburger Station | 4324 Andrews Hwy
For homemade burgers, the best steak-fingers in West Texas, and other comfort foods. You must visit Keith's Hamburger Station that is across the street from the Ector County Coliseum.
Must try: Steak Finger Plate

Garibaldy's Tacos | 4206 Andrew Hwy
Find Authentic Mexican Breakfast & Brunch here! Garibaldy's is a local favorite known for the asado burritos and salsa. A perfect pit stop if you looking for a morning or afternoon bite, that is right across the street from the Ector County Coliseum also.
Must try: Asado Burrito + Salsa

The Legendary Barndoor Steakhouse | 2140 Andrews Hwy 
The Local Legendary landmark opened in 1963, and stands as an iconic staple in Odessa, TX. The steakhouse is known for their prime rib and bread with the famous block of cheese. It is also recommended to visit the Historic Pecos Depot that is the actual train depot that was built by the Panhandle Santa Fe Railway in Pecos, TX in 1982 - be sure ask about the legendary ghost stories!
Must try:
Prime Rib or their Buffet!

Dumplins Y Amigos | 401 w 42nd St
This is must visit if you're looking for a great spot for breakfast! This a local favorite that sits across the street of the Ector County Coliseum. They are known for their chips and salsa when you sit down, and you will be greeted by the best staff!
Must try: Chicken Fried Steak Breakfast

Curbside Bistro | 3816 Andrews Hwy
Check off visiting Curbside Bistro off your Odessa, TX Bucket list! - Restaurant Owner, Chef Alejandro Barrientos was recently recently featured on TV shows like Beat Bobby Flay, Chopped, and the Texas Bucket List! This restaurant was originally a food truck concept, transformed into a full-fledged restaurant serving some of the best gourmet sliders and fries around town.
Must try: Homer Simpson Sliders, El Jefe & don't forget to try their Cilantro Ranch or make your fries the CSB way!

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It's rodeo time and you're looking for something to wear for the Sandhill's Stock Show & Rodeo! From cowboy boots, cowgirl hats fringe, denim - Find out where you can find the rodeo fashion finds from local boutiques and shops in Odessa:

Rodeo Western  |   4101 E 42nd St or 3300 Andrews Hwy •

El Centenario  |  820 N Grant Ave

El Rancho Boots  |  1641 N County Rd W •

La Catrina & Co.  |  301 W 2nd St  •

Pee Wee Daltons  |  13998 W Hwy 80 E

Tejas Hustle Hat Co.  | 

Hat Bandit  |   2817 JBS Pkwy, STE E-11  •

Cosmic Cadillac Trading Co.  |  5000 E University, STE 7

Swanky Indian Boutique  |  5000 E Unvisersity Blvd, STE 5  •